Starting an online gambling business is easy. You only need to create a website. Out there, there are so many web developers who provide cheap web design services. In just a matter of days, your site is online.
But, that’s not enough! You need the best marketing strategy to bring people to your online gambling site. For that we will talk about; How to optimize an online casino site through SEO.
SEO is a set of techniques to encourage your site to appear on search pages and rank best. So you have the potential to get organic traffic from search engines.
Digital marketing experts believe that SEO is one of the best ways to promote a gambling site. If you are interested in delving deeper, then keep reading.
Table of Contents
- Planning marketing strategy on online casino
- What is SEO for Betting Site?
- How to Optimize Online Casino Site, Things to Have in Mind
- Step by steps How to Optimize Online Casino Site
Planning marketing strategy on online casino
Planning marketing strategy on online casino sites is full of SEO actions. Primarily a marketing manager or owner might SEO optimization in the beginning released. In general, casino sites create a goal to catch people to gambling and betting amount of money. That’s way very important to know how to optimize online casino sites earlier.
People like to try luck on gambling, but they hesitate to choose the right gambling site. Even there is so much betting website which offers mini-game such as casino, poker, qiuqiu, baccarat, slot, etc.
The casino must understand how the importance of boost online visibility. If the online presence bigger and better, automatically you can expect many people to bet on your casino site. Online marketing has been evolved more than in the past decade. It will continue to advance up in the future. Especially for the gambling and casino business.
Make sure that the digital marketing campaign of your casino site has strongly begun. The website should provide complete information that useful for potential guests. Casino websites also make content fun, shareable, interesting, and relevant. Essential of how to optimize online casino site are planning for SEO.
What is SEO for Betting Site?
Search engine optimization (SEO) means the efforts to raise the website’s visibility and attract traffic visitors. The efforts for example are using relevant keywords, Google algorithm friendly, and post some high-authority contents. It will lead your website into a reputable platform with the highest rank through Google Search.
SEO for Betting Site, especially casino will boost more visitors and guests within a short period of time. How to optimize an online casino site? Describe two main categories of SEO scope.First, on-page SEO shows some elements within the website such as page titles, body contents, headers, and images. These are the priority part of SEO optimization that you should never forget.
Second, off-page SEO has some elements which run outside the website but are still connected. For example, content distribution, social media marketing, and link. The most important portion is the link. Make sure that your website gets the link from a reputable website which trustworthy in Google Search. Off-page SEO on an online casino site takes hard effort and more time.
How to Optimize Online Casino Site, Things to Have in Mind
When you are implementing an SEO strategy in the wrong person affects your website a lot. For example, your website going to block by Google or SERPs. As society knows, Google could track the overuse of the number of keywords with working on gambling niche.
Remember that Casino SEO is very expensive. Primarily when trying to get backlinks from authority sources like popular blogs or newspapers with the highest traffic on the internet. That is the reason why webmasters willing to spend money to get a perfect niche.
Internet or digital marketing taking a highly competitive market. Some websites blatantly refuse to connect by hyperlinks to any gambling website pages. You must avoid PBN’s. However, as popular opinion said creating a Private Blog Network is the best way to boost traffic visitors.
Unfortunately, when the site doing PBN’s work as publishing content too much only wastes more money and time. Neil Patel, an SEO expert worldwide said, “on paper, clearly describe the easy way to generate the backlinks”.
It is still possible even though those sites have law authority. You must add some works to make a great rank. Internet research published that a high authority website is created more than 3 years. As long as the website getting older, Google unable to tracking a site down. Never depends on a “quick scheme to get rich”, because some efforts and entire money might vanish every time.
Step by steps How to Optimize Online Casino Site
The right advice that has to follow is never against the usage of PBNs. Instead, these are step by step on how to optimize online casino site with organic search results.
Digital marketers know keywords as the important thing to build a strong and friendly niche for Google Algorithm. Particularly when applied to Casino and Gambling site still requires deep keyword research.
Everyone is capable to do further keyword research from AhRefs, SEMRush, and Google Analytics. In practically become the best stuff to helping people find out keyword site. Remember every niche contain strongest keywords close to top ranking in search engine result. You have to focus on long-tail keywords which fit in a specific target audience.
Every time, online searches show volatile status, so it becomes important to join the challenge to reach the top keywords within the business scope. Some customer preferences usually bring change and down to some site when they try to rank on the first page of the Search Engine. Bing and Google show the aggressive competition
It is very important to check keywords at least once time per day. Nature of gambling already made search engines like Google being suspicious of their intentions. If a gambling site wants to get the first-page position, the entire content has to avoid the related keyword discussion about betting. Furthermore, the backlinks which put by naked URLs and brand names as long as possible.
How to optimize online casino site depend on SEO expert says. The important things revealed that make more time to re-update some old article to make it relevant. Besides, creating and publish new content with the fresh idea every day.
Gambling and casino site are constantly changing for the past decade. Casino and betting games have been updated pretty differently. The newest revision of content is beneficial for sites. Because the search engine algorithm will crawl the site and notice if the content is updated and boost to higher rankings.
Content optimization also means update your old article with hyperlinks related to the new article. Avoid the links that lead to unpopular and unfriendly user pages. The navigation must be easier between pages and articles. In the end, It will make an impact on your customer to visit the casino site again and stick around for spent more time.
Read also: Things to Look for When Choosing a SEO Service Provider
SEO experts give some recommendations are planning content for casino websites despite optimizing the content daily. You have to know the schedule to post new articles consistently.
It will become a problem if casino sites don’t have the resources to publish articles every day. You also have to make sure that visitors see the casino website still alive and relevant. In this case, make quality content is very important than focus on quantity aspects.
Search engines make priority space to original and informative content. Focus on making clear answers as straight to the point. Instead of fulfilling the whole content with fluffy words and seem longer.
How to optimize online casino site is user reviews that comment and publish on the website. It is the same as restaurant and hotels review. Digital marketing says that very important to show the customer reviews. It will make a huge impact to ranked this brand or site from other competitors.
The survey result from SEO Expert says that people tend to read reviews seller before deciding to buy or reserve. If customers willing to write reviews it will be good to make your casino site visible and show the quality of your service. Their reviews accommodate criticism and suggestions that are seen by the visitor while surfing on your site.
Answer Query Questions Quickly
You must know 3 types of keywords in digital marketing by content. Keywords usually indicate transactional, navigational, and informational. You have to prepare for the answer which relates to ‘HOW TO’ questions. Most of the visitors give a question like ‘WHEN’, ‘WHERE’, and ‘HOW MUCH’. The best idea is to set the most query questions and answers.
You can see when going to Google main page, then typing the words ‘How casinos’ and click the search menu. After that, Google will show the list of what most people ask that relates to this topic. Besides, you have to avoid the conflict with the cookies site or not using the anonymous navigation with the alternative key “CTRL + SHIFT + N”.
One thing to answer query question straight to the point by answering the most typing question on the distinctive FAQ page. It is Frequently Asked Questions which answer straight-forward increases query questions. For example how to deposit a casino site’. It is also increase the chances your site to appearing on SERPs’ first pages.
Accessible to SERPs
Any of the steps mentioned above are a great method to make the site to be indexed by Google or other Search Engines. You must know that every day Bing, Google, and Yahoo checking out the site to find new content.
Different conditions if a casino site is a new release platform. It may take a time for a while to create indexed into Google search engines. But, these are some advice to make casino sites indexed quickly.
At the first, you should update the parts ‘Contacts’ and ‘About Us’ on-page. It is important to show contacts and company information on the website, Google as the search engine will read that your website, not a robot and legitimate.
The second step is to try to place a website link on the authority page. The main criteria of the authority page have already become one of Google search lists. When SEO experts work, they will know the detailed information volume of site traffic. Even using an authority backlink makes the new casino site will be indexed faster.
In the end, you have to access Google Search Console and Google Analytics tools. A tool function to analyze deeply how many visitors come to the website. Even more, this tool makes you know that visitors crawled at the last time.
Improve CPR and focus on KPI’s
Content Performance Rate (CPR) and Key Performance Indicators (KPI) are very important tools to evaluate the running of a website. How to optimize online casino site through CPR and KPI is measures every content quality on casino site.
Generally, KPI has series of indicators to measure many issues even it is not directly related to casino content. Such as conversion, bounce rate, traffic, and navigate. Pay attention to avoid mistakes, because the content is the necessary and prime source of everything. Whereas, CPR measures things such as meta-descriptions, alt-texts of images, and the hierarchy of titles.
Improve Loading Time
In fact, the highest competitive market is the online gambling industry include casino site. The main problem that occurred on the gambling site is loading time. That’s way, your casino site has to decrease loading time to distinguish from competitors.
In 2018, the research describes that 53% of internet visitors will leave a website if load time takes more than 5 seconds. Convince the track record of fastest loading time from the beginning visitor come to the casino site.
The best recommendation is to install Page Speed Insights which is an app from Google. Page Speed Insights will help to evaluate website loading time. To make casino site SEO friendly, every video that uploaded must be in mp4 format and images in JPEG format. Using this format makes loading time better.
How to optimize online casino site through affiliate marketing is the best way. Especially to promoting the online casino business to the world. Affiliate marketing will take your site to be seen by high authority blogs. Besides, there is revenue sharing involved in the amount of profit.
When the visitor clicks and purchases from the link which you posted on the casino site. So, the affiliate gets the source to share. No need to look for a prestigious website to help your site be promoted.
Affiliate Marketing will back-up and connect your site to the other betting trustworthy website. It will automatically invite a huge amount of traffic and subscriber. Finally, your brand will know publicly and get a credible appearance.
Some steps that already describe above from how to optimize online casino site are the best way and easier. After done all the suggestions about optimization SEO for casino sites, you must make sure every step is implemented to avoid mistakes.