In order to be successful online, you need to increase the natural search engine ranking of your site / blog page and we all know that although it is quite difficult to achieve this organically, you need to be using the right strategies to build backlinks and target the keyword correctly.
So, here is a quick culmination of those ‘must do’s’ you should be doing with your WordPress site if you want to increase your SERPS (search engine results pages):
Schedule these tasks in your WordPress dashboard (if you’re using WordPress 2.5 or higher) so that you are able to get them done each week. This will result in you having natural links pointing to your site/blog rather than artificially created by WordPress.
Keyword Research
Use Google’s Keyword tool and take into account new keywords that have happened in the last 90 days or more. As the search engines Smartcast in looking for new keywords that have relevance to your website type, so use the tool to identify search phrases that have a high search volume with a low level of competition.
Write a great Description
This is maybe the most important part of your SEO strategy and it is also the most time consuming. Use Google’s new generation description tool which is coming straight on the heels of universal search. Take into account what people are going to be searching for and certainly include any popular keywords. But also mix in some of your own creativity to create a compelling description.
Improve your Permalink Structure
If you are using WordPress to run your website, then there are various options for your Permalink structure and you should make sure that you optimise your htaccess file to ensure that your post and page URL’s are fully optimised.
Use of Permalinks
The Permalink of your website is the permanent link to the webpage from which people are directing to. By default, WordPress will use the “?” character, thus making it difficult to optimise. An alternative URL needs to be given – each post and page URL should be separated using a dash and then a number sign.
For example, if your main blog post is called “SEO Web Hosting”, then you want the URL to be as near the front of the title as possible – this is not too difficult to do. You can also give it a misspelling, which will appear more professional and will help to attract more visitors.
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Give Each Page it’s own Keyword
The title of each page on your site should be unique and contain a couple of keywords. In fact, every page should have unique keywords and that will help the search engines to direct traffic to your site.
Use Your Keywords in the Image Alt
Images are a fantastic way to get your keywords into your website and they should be used wherever possible. Your keyword should be used as the alt text and the image will be given extra weight, which will help your rankings.
Use Your Keywords in Internal Links
The links within your website should contain your keywords. These are a great way to help your internal search engine optimization and they should appear as far as is reasonably possible in the main navigation on each page.
You should have one other thing to point out – your keywords should appear as the hyperlinks to some of your deeper pages. For example, if your site is about “optimisation techniques”, then you will want to use this term as the link to the home page e.g. “SEO home page”
How Long Your Website Has Been On The Internet
The age of your website will determine how well your SEO strategies will work. If your website was registered 2 years ago, you will find it hard to compete with older websites in the results pages. In most cases, search engines will take into account the age of your site when they are deciding how to rank it. Generally, the older your website is, the better chance it has of performing well in the search engines.
This is because search engines view older websites as more experienced and sophisticated than new websites. Therefore, if you have been online for two years and your website is still not doing well in the search engines, it is probably time to make some changes.
Analyse Your Website
Every website has a report file that contains all the information about every page in the website – where they are located, how much page content they have, and how many internal and external links they have. The file is also called the index file and contains all the information about each page of your website.
The report will tell you some basic statistics about your website, such as the name of the page, the URL in which the page resides and a brief description of the page, etc. To some extent, the search engines also make use of this information to rank pages.
Improve Your Website
Every website should have an optimised report for visitors and search engines.