The rules have changed in the game of social media. Traditionally, companies have controlled the conversation going on between themselves and consumers. They have closely monitored their networks to know what the competition was saying.
Now, of course, the rules have changed. The new rules are based on a theory which states that companies should literally “go into conversations” – that is – ask questions of their organizations.
They are supposed to learn “what customers think” first hand and get feedback from their consumers. “No,” they are told, “you cannot control the conversation.” In other words, whatever is said, be sure to “control what you think” first.
You can see the problem with this theory. If that is the case, then why are managers talking to their employees about what they think? They are doing so in a passive manner at best and a highly destructive behavior at worst.
Then, if the company is not going to control the conversation, then why should employees do anything other than sit passively and take up valuable company resources talking about things that are irrelevant to them?
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Top Social Media Mistakes That You Should Avoid While Artificial Intelligence is Crashproof
Today, artificial intelligence isn’t so niche that it can’t affect your social media efforts. So, what is your answer? How do you successfully control employee conversations? The answers are in the affirmative by using “unconscious triggers.” These are known as the “ellens,” and they are going to rock your Twitter worlds.
If you look deeper, you will find the answer lies not with inside employees, but is instead with the very dynamic Internet 3.0 that is at work. Social media has evolved from Facebook to YouTube. From an early stage, high tech web site where we could post live videos and express any feeling or feeling with less than 140 characters, today, Facebook is considered as a social network just for business.
Individually, members of social sites are experiencing a completely new world in which they have only one provider for knowledge. They have to access every site to know anything that they need to know. They are stripped of their privacy and experience becomes the single measure of whether or not a members’ behavior “regardless of context” is a good thing.
Watch the above video for the 3 “Unconscious Triggers” of Social Media to determine which ones might be causing your company to do less than make use of social media.
These are 3 of the world’s most powerful puzzle pieces which are needed to be put together by managers and leaders to ensure that it is not the Internet which is allowing “too many” employees, customers and prospects to walk away from your company.
In his recent article, our source for business professionals in response to this opportunity to get an even better picture of social media’s impact in the marketplace.
Forbes’ senior manage, Demetrios Schoceiver said that the extent to social media’s impact is CEO’s and the board members.
As Facebook continues to emerge as a key source for marketing and advertising, employees are left without direction and without expertise. It’s a ‘Top Social Media Mistakes‘ that happens. This is the definitive stage in which managers must adapt to this new era.
In my opinion, if social media is going to be the channel of communication that companies use to “control the conversation,” it starts first with them. They must understand what does “converge” around social media needs, as well as what their own experiences in the workplace shout from the Scotsmangeon, and make contributions. That is “taking the lead.”
Remember, the old strategies – those that the professionals of earlier years used – no longer apply. Hence, new rules now govern the workplace. Savvy leaders and managers must understand how to use creative, collaborative, skeptical, technologically focused platforms to get their projects straightened out on the next wave of innovation.
That is how leaders get ahead – now – in today’s fast-paced, demanding world. Embrace these principles and discover what hidden treasures await you – now – in this social equity revolution.